THE VISION

Spring Summer 20 being her first collection, Bree, the designer was determined to make it one to remember.

A sport-inspired shoot artistically expressed using a tennis aesthetic. The purpose? To collide the elegant, pure and free associations that tennis provides with the rich heritage of Ghana, brought to life by Ankra fabric used throughout the collection.

A dichotomy that many girls in London especially, possess; balancing the roots of their culture with living and adapting in the western world.

This collection aims to embody the often-denied nuance in female expression. Rather than just creating for the ‘tomboy’ or the ‘girly-girl’, it’s a statement in which you have the freedom to navigate your style based on how you feel on any given day.

The multifaceted woman.

THE VIDEO 

 Videographer: Kazeem Jimoh, Joshua Francis-Bates
Models: Saffiah Noel -Tracey, Lara Osho
Make Up Artist: Laura

THE CAMPAIGN

THE COLLECTION

With sports being the creative inspiration behind Spring Summer 20, the collection was broken down into sub-collections and named after popular sports references.

HOME RUN

Baseball: A complete circuit of the bases which translates to a score.

MVP

“Most Valuable Player”

ACE

A person who excels at a particular sport.

 

UMPIRE

An official who watches the game to enforce rules and arbitrate on maters arising from the play.

 

BEHIND THE SCENES

 Videographer: Joshua Francis-Bates
 Creative Direction: Joshua Francis-Bates
Models: Saffiah Noel -Tracey, Lara Osho
Make Up Artist: Laura